The Book

Leading
Out of Loss

In a world of suit-and-tie CEOs,
the leaders who wear their hearts will win.

Part memoir, part business. What really happened when I became CEO at 30: after both my parents died, the business was drowning in hidden debt, and I had six weeks of cash to figure out whether any of it was worth saving.

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★★★★★ Part memoir. Part business. All honest.

About the book

The book I had to write.

I've been in this business since 2008. But at 30, it became mine to save, and I found out exactly what that meant. Millions in hidden debt. Six weeks of cash. A team of people waiting for someone to make a call.

Leading Out of Loss is the story of what happened next: how I rebuilt the business, who I became in the process, and what it cost. Not a leadership framework. Not a case study from ten years ago. The real thing, told as honestly as I can tell it.

"Leading Out of Loss is a testament to the resilience of the human spirit, and gives you permission to lead with heart and humility, embracing vulnerability as your greatest asset."

When there's nothing left to lose, something shifts. This book is about that shift, and it might be the permission you need to lead differently.

What the book covers

Inheriting a failing business you didn't ask for, and the moment you decide to stay
Leading through grief when you're also the person everyone needs to hold it together
Discovering the hidden debt, and what you do in the 72 hours after
Rebuilding around vulnerability, service, and honesty instead of control and image
The Everest Mission framework: where you're going and why it has to mean something
3 Steps to Success: state of mind → standards → strategies, in that order
Why the leaders with hearts on their sleeves will outlast the suit-and-tie CEOs
The trap I built, and what I'm doing to get out of it eight years in

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