A lot of people are hurting right now, including businesses. The fuel crisis and general living costs are causing great uncertainty. Whether or not you’re directly affected by petrol prices, there are likely flow-on effects to your business.
Real estate, for example, isn’t an office-based role. Our agents are attending open houses, client meetings, property visits etc. Our property managers are doing inspections, coordinating call-outs, and meeting clients.
I’ve said this before: CEOs who come from a sales background, not business background, are better off.
We know how to drive revenue and support the sales team, because we’ve been in their shoes – and are likely still selling.
If you’re struggling with lead gen as a leader, this resource will help. For 1:1 support actually implementing it, grab a spot in my schedule.
Back to your bottom line. When conditions feel uncertain, here’s what I’d double down on:
- Focus on what you can actually control and influence. Most of the time, this means taking greater care of your existing clients.
- If you’re in real estate, pay attention to the buyers that actually need to and can buy right now. While your lead gen shouldn’t ignore long-term relationships, prioritise the most urgent movers.
- Same as buyers, focus on the sellers who have a lifestyle or personal reason to move – not just because they’re motivated by greed or to go over asking price. Care for sellers during the big 3 Ds: Debt, divorce or death.
- Internally, trim unnecessary costs. Audit your subscriptions and try to get efficiencies from your tech stack using AI. This is what I’m deeply focused on right now, exploring all the possibilities within Claude Code and API for our tech stack.
More to come on this soon.
My AI experimentation has been a big unlock, not just for efficiencies within the business but the speed at which we can launch new workflows (internally) and offerings (externally).
The more busywork you can outsource to AI and automations, the more you can focus on the high leverage relationships, selling, and mentoring. But as I’ve shared before, the team has to come before the tech.
Focus on the foundational stuff first, even in tough times.