Operating system for real estate principals | Michael Nitschke
Operating system for real estate principals

You're not running the agency.
You're firefighting in it.

Built by an Australian principal actively running an agency

The market keeps demanding more for less. Your team is harder to keep than ever. Your tech stack is bloated and half-used. The ideas you want to implement keep dying in the noise. You don't need another tool. You need an operating system, with the playbook of how I actually run mine.

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Where most principals are

The reactive cycle isn't a personal failure. It's a structural one.

Most principals I talk to are in the same loop. Customers expect more for less. Staff retention is harder than it has ever been. The compliance load keeps going up. A dozen apps are running in the background that nobody on the team fully understands. The good ideas you have at midnight don't survive the next week because there is no place to put them.

The default response is to add another tool, hire another role, or work another late night. None of those solve the underlying problem, which is that the agency has no operating system holding it together.

An operating system is what turns reactive work into a rhythm, and individual heroics into a team that runs.
Who this is for

Built for

What it does today

Launching with three pillars.

These are the three surfaces I have been running my own agency on. Refined a quarter at a time, on the floor, with my own leadership team. They are the minimum a principal needs to stop being the funnel for every decision.

1. Issues

Every issue in the business goes on one list. Maintenance, tenant, owner, staff, listing, technology, money. Visible to the leadership team. Each one moves through Name, Discuss, Decide so the call is made and the team stops relitigating.

What you get: the quiet morning you have not had in years. The issues stop being held in your head.

2. Meetings

One Weekly meeting that runs from one screen. Numbers at the top, last week's commitments in the middle, the priority issues at the bottom. The same time, the same agenda, the same rhythm.

What you get: a leadership team that runs without you holding the rhythm. The meeting forces the cadence. The list forces the conversation.

3. Projects

The two or three things the leadership team is committing to land this quarter. Each one with a real owner and a real deadline. They sit alongside the issues, not in a doc nobody opens.

What you get: the ideas that used to die in the noise actually get owners, dates, and a path through.

Where it is going

This is the first ten percent.

The three pillars are what ships at launch. Founder members shape what comes next. The vision is a single operating layer for the principal, with the Playbook of how I actually run my business sitting alongside it.

Live now

Issues, Meetings, Projects, AI assist, and the Playbook starter set

The three pillars above, plus AI sitting underneath surfacing real underlying issues, drafting the next message, summarising the discussion, finding similar past issues, writing the meeting minutes. The Playbook starter set ships with the launch: short modules on how I run my Monday meeting, how I use AI to automate the beige work in my own agency, and the SOPs my team uses today.

Next ramp

More Playbook modules, plus the Studio bring-in

New Playbook modules drop as I refine them in my own business. Plus the parts of my Studio that already work for sales tracking, commissions, performance metrics, and pipeline health. Brought across as they are proven on my own floor.

Later

Full project management and a founders' room

The Projects pillar scales up from this quarter's commitments into a multi-project execution layer. Project templates, longer-horizon work, dependencies, status tracking. Plus an optional founders' room where members are in conversation with me on what is working and what is not, on the questions other principals are asking, and on the next moves to make.

A quick tour of what is in the product today

It began as an Airtable template. It has evolved into something much bigger.

Over a hundred agency leaders downloaded the Airtable version. The feedback was always the same: the frame is right, the format is wrong. A team that already has a CRM, a property management platform, an inspection app and an inbox will not also open a database. So I built the software.

Issues captured in under 20 seconds

If logging an issue takes longer than that, the team will not do it. Type the issue, pick a department, pick an owner, save.

Name, Discuss, Decide on every issue

Each issue carries its own history. If somebody raises it again next month, the whole thread is there. You stop relitigating decisions.

A Weekly that runs itself

Numbers at the top, last week's action items in the middle, prioritised issues at the bottom. Top to bottom is the agenda. No separate doc. No separate slide deck. No separate scribe.

Projects with owners and deadlines

The two or three things the leadership team has committed to land this quarter. Each one has an owner and a deadline. Next to the issues list, not in a doc nobody opens.

Ideas pipeline

Anyone on the leadership team can drop an idea in. Good ones get promoted to a Project. The half-formed thoughts stop dying in someone's notebook.

Numbers that mean something

Pick the three to ten numbers that actually run your agency. The system holds you to looking at them every week, with last week and this week side by side.

Strategic Brief

One page. The vision, the one-year picture, the three-year picture, the values. Updated quarterly. The reference document the Weekly is in service of.

AI assist that earns its keep

Surface the real underlying issue. Draft the next message. Summarise the discussion. Find similar issues you have already solved. Included in the price.

Principal's dashboard

Where the team is genuinely stuck. Where issues are closing fast. Where things are quietly piling up. Two minutes of prep before the Weekly.

Action items that do not disappear

Every action item rolls forward each week with its owner and date. If it did not get done, it is right there in front of the room.

Why me

I took over a family business at 30 with no leadership training. Six weeks of cash. Millions in hidden debt.

I am the CEO of Nitschke Real Estate in the Adelaide Hills. I rebuilt the business through that opening period. The operating system on this page is the one we ran the rebuild on. The same Weekly meeting. The same issues list. The same Projects. Refined a quarter at a time.

Today the issues no longer wait for me. The team works them off one list, in one meeting, every week. I am sharing what I built because the next wave of Australian principals is going to need it more than my generation did, and the standard tools are not enough.

About Michael
Michael Nitschke
Pricing

One tier. AI included. The Playbook included.

Per user, not per agency. Invite your leadership team. Pay for the seats you actually use.

Standard   A$40 per user per month, or A$480 per user per year.
Founder's price A$25 per user per month X of 100 agencies remaining A$300 per user per year, locked at that per-user rate for the life of your account, for the first 100 agencies. When the 100 are gone, the standard rate applies.
7-day free trial. Card on file, no charge for the first week. Auto-converts at trial end. Cancel anytime from the billing portal.
30-day money back guarantee. Set it up. Run a Weekly on it. If it is not for you, self-serve a refund from the billing portal. No conversation required.
AU data residency. Hosted in Sydney. Your agency's data stays in Australia.
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FAQ

Questions worth answering.

How is this different from a generic meeting-rhythm tool?

The existing meeting tools are built for generic small businesses. They are not built for real estate, they do not have AI baked into the issues workflow, and they are not built by someone running an agency. This is built around the actual issues that show up in a real estate week, by a principal currently running one. You also get the Playbook, which generic tools cannot give you, because they do not have someone running an agency on the other side.

What's in the Playbook?

Short modules I am building inside the app on how I actually run my own business. A starter set ships at launch. How I run my Monday Operating Meeting. How I use AI and Claude Code to automate the beige work in my agency. The SOPs and templates my team uses today. Answers to the questions other principals are asking me. More drops as I refine them in my own business. The Playbook is included in the price.

Do I need to know any specific operating-system methodology to use it?

No. You can run your first Weekly next Monday without reading a book first. The workflow teaches you the system as you use it.

How does the AI assist actually work?

It sits on top of your Issues, your Projects, and your meeting notes. On any issue, you can ask it to surface the real underlying problem, draft a related message, summarise the discussion so far, or find similar issues you have already solved. On Projects it rephrases vague ones into SMART form. After each Weekly it drafts the minutes. AI usage is capped at 300 prompts per month per agency. It is not a chatbot you have to prompt from scratch. It works because your data is structured.

What's the team size limit?

It is built for 5 to 30 person agencies, with a 10-user seat cap in the product. If you are bigger than that, book a call and we will talk.

Can I cancel?

Yes, anytime, self-serve from the billing portal. Monthly cancels at the end of the month. Annual gets the 30-day money back guarantee, then runs to the end of the year. No lock-in clauses.

Does it integrate with my CRM?

Not in v1, and we are not promising it for v2. The product stands alone today. The system is deliberately CRM-agnostic, so it works regardless of what your team uses for sales or property management. If you ever want to bring CRM data in down the line, we will design it with you, read-only, scope-controlled, and AU-privacy-compliant. For now it stays off the roadmap.

Is this for sales, property management, or both?

Both. The issues list is one list across the whole agency. Departments live as tags. We run sales, PM, admin and leadership through the same system at Nitschke.

Is this a project management tool?

Yes, it is a project management tool, as part of an overall operating system. Projects, the Ideas pipeline and the action items give your leadership team a structure to commit to bigger pieces of work, and a rhythm to move them forward. The job is clarity and cadence for the whole agency, not engineering sprints.

Where is the data hosted?

Sydney, Australia. AU data residency. Backups are AU-only too.

Why subscription, not one-time?

Because the product keeps getting better, and because you are not buying a template, you are running your agency on a live system. I would rather charge fairly every year and keep building, than charge once and walk away.

Do you offer onboarding or hands-on help?

The software stands on its own. In-app walkthroughs at every step, plus a short setup video, get you to your first Weekly without me in the room. That is the point. If you want me deeper in your business wiring this into your agency specifically, my Deep Dive is the way.

What happens to the old Airtable template?

It is being retired. The principals who downloaded the template will get a one-time founder's price offer to move across, with a 60-day window before the free version comes down.

One more time

You can keep firefighting every Monday.

Or you can run your agency on what I have been running mine on, with AI doing the beige work underneath, and a roadmap that pulls in the rest of my operating layer as it is proven on my own floor.

Better before bigger.
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